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Digital Marketing & Generative AI

This course equips professionals with essential digital marketing and AI skills, crucial for managing customer acquisition and retention in today’s competitive online landscape. An online presence is vital for companies, as consumers rely heavily on reviews and post-purchase relationships. Through this course, you’ll learn vital digital marketing strategies such as social media, Google AdWords, display advertising, content marketing, SEO, and email marketing.

The ultimate goal is to provide students with practical knowledge of digital marketing and its importance for business success.

Certification

Google Certified, HubSpot Certificates, All India IT Association Recognized.

Insights

Gain hands-on experience with advanced digital marketing and analytics techniques.

Tools

Hands on exposure on tools like Facebook Ads, Instagram Ads, Google Adwords, Search Engine Optimization.

Masterclass

Are you Industry Ready? Master industry tools such as Midjourney, Jasper, Linkedin Insights and many more exciting tools will be at your disposal.

#1 Generative AI Digital Marketing Course in Pune covers
Basic to Advance Level Content with Placement..

  • Setting marketing objectives
  • Competitors research
  • Marketing funnel & customers journey
  • Identifying the right target audience
  • Creating a Buyer Persona
  • Understanding the POEM Model
  • Deep dive into important terminologies & metrics
  • Overview of organic & inorganic marketing channels
  • Choosing the right channel mix for your business
  • Use of latest Al tools used in industry for digital marketing
  • Sentiment analysis for aggregating product reviews
  • Al-driven systems for writing creative, SEO-optimized copy
  • Improving ROI through better targeting with Al
  • Al-powered data manipulation using machine learning and automation
  • Create a user-friendly website
  • Free and paid plugins which will help you boost your website
  • Use of amazing themes which will attract your customer
  • Free paid themes which will help you grow your business
  • Seo friendly tools & techniques which will help you rank your website
  • Built-in security for your website
  • E-Commerce Integration
  • Understanding SEO & latest google algorithm
  • Ranking Analysis
  • Content optimization
  • Technical SEO
  • On Page & Off Page SEO
  • Link Building
  • Backlink Analysis
  • Link Building Techniques
  • URL Removal
  • Manual Actions & Google Penalties
  • On Page & Off Page SEO
  • Using Al with SEO Keyword Research with Al
  • Content Structure with Al
  • Fundamental of Social Media Marketing
  • Company-wise content strategy
  • Channel-wise content strategy
  • Understanding the algorithm of different channels
  • Metrics of Social Media Marketing
  • Content formats of Social Media Marketing
  • Marketing on YouTube
  • Marketing on LinkedIn
  • Marketing on Instagram
  • Marketing on X
  • Overview of Facebook Ads
  • Understanding the objectives, Metrics to track, Buying Type & Facebook Algorithm
  • Exploring various type of audience in Facebook Ads Manager
  • Bid Strategies: CBO vs ABO & FB Funnel
  • Understanding all the ad platforms and placements
  • Types of Facebook Ads (Static, Carousel, Video, etc)
  • Learn to determine ROAS accurately
  • Campaign Performance analysis and optimization
  • Automation
  •  Setting Up Google Webmaster tools
  • Understand Campaign types & structure
  • Keyword Research
  • Understanding different types of keyword matches
  • Types of Search Ads
  • Create an Ad campaign
  • Create Ad copy
  • Campaign tracking & performance management
  • Keyword Research
  • Mastering Video Advertising on YouTube
  • The art of Display & Discovery Advertisement
  • Conversion Tracking importance
  • Google analytics for your website
  • GTM Implementation theory + tracking
  • Analytics and user behaviour

Mr. Sareet Kunden

Masters in Business Administration (Pune)

Mr. Sareet Kunden is a faculty member specializing in Marketing and Digital Marketing, currently pursuing a PhD. He holds an MBA in Marketing and has over 7 years of experience in the digital marketing industry. Throughout his career, he has worked with organizations such as Kotak Mahindra Bank and the International Institute of Hotel Management in Pune. Currently, he serves as a Digital Marketing professional at Indira Institute of Management.

 

Certified by the Indian Institute of Management (IIM), Mr. Kunden has a strong passion for teaching subjects like Digital Marketing & Analytics, Business Research Methods, and Quantitative Techniques. He possesses excellent quantitative, technical, leadership, and communication skills. Known for his ability to quickly adapt and multitask in fast-paced environments, he is highly effective in building strong relationships with clients, partners, and team members. He is also skilled at identifying marketing trends and customer needs to create targeted marketing campaigns.

 

Mr. Kunden is the author of the book *Understanding the Fashion and Apparel Industry: An Online Perspective*, further showcasing his expertise and dedication to the field.

Frequently Asked Questions

About Course

Digital marketing encompasses all marketing activities that use electronic devices or the internet. This includes channels such as search engines, social media, email, and websites to connect with customers.

The course covers essential topics like SEO, SEM, Social Media Marketing, Email Marketing, Content Marketing, Analytics, and more.

This course is ideal for beginners, marketers needing to update their skills, business owners, entrepreneurs, and anyone interested in digital marketing.

Course Structure

No prior experience in digital marketing is necessary; basic computer skills and internet familiarity are sufficient.

The course duration varies by format: self-paced courses typically span weeks to months, while intensive boot camps may last a few days to several weeks.

We offer both options. You can select the format that aligns with your learning style and schedule.

Our courses include video lectures, readings, quizzes, assignments, hands-on projects, live webinars, and interactive instructor-led sessions.

Enrollment, Payment, and Support

Visit our website, select the course, and complete the payment process to access the course materials.

We accept credit/debit cards, Google Pay, PhonePe, and bank transfers.

While we don’t offer refunds, we do have promotional or group enrollment discounts. Check our website or contact our sales team for details.

Yes, you’ll retain lifetime access to course materials for ongoing reference.

Certification and Career Outcomes

Yes, you’ll receive a certificate of completion after fulfilling the course requirements.

The certificate demonstrates proficiency in Digital Marketing, valued by many employers. However, recognition may vary depending on the industry or region.

Career paths include roles such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Content Marketer, and PPC Specialist.

Want to know more?

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